AALA Speaker Series

Wednesday 13-May-09 12:00 PM to 1:30 PM EDT

We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.

Total Seats: 80

Reserved: 47

Table 1280

1280 Peachtree Street, NE
Atlanta GA 30309
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Phone: (404) 897-1280

Speaker Geoffrey A. Frost, Bondurant, Mixson & Elmore, LLP and Erin Corbin Meszaros, Bryan Cave Powell Goldstein

Event Description

Marketing A Law Firm - Whose Job Is It Anyway?

The marketing of a law firm is one of the most difficult propositions legal professionals face.

Some of the difficulties include:

Most firms are full of lawyers who do not like to market
Many clients and potential clients do not like to be marketed to by lawyers
Many clients can't tell the difference between law firms
Many clients view legal work as a commodity
There are currently more lawyers than ever
The amount of work available is getting smaller

This presentation will focus on the role EVERYONE who works for a law firm can play in helping your firm stand out in the crowd. From the receptionist to the managing partner, we will talk about how firms can become better service providers and increase revenue by using internal and external marketing tactics to create a culture of success. We will dedicate a significant amount of time in the discussion to the specific role legal administrators can play in the this area.

Comments

If you register and do not attend or cancel before the registration deadline, you will be responsible for a $25 cancellation fee.

Menu:

Organic Green Salad, Vermont Goat Cheese, Pumpkin Seeds

Truffle Chicken Salad Sandwich, Pancetta, Potato Chips

Brown Butter Banana Tart, Banana Caramel, Chocolate Ice Cream

Vegetarian option available. Please respond in the comments if you require a vegetarian meal.

Attachments


Event Contact	Event Coordinator
Jennifer Brinkley	Beth Jenkins
(770) 846-3402	(404) 974-4580
	(404) 633-9640 FAX

www.atlanta-ala.com

AALA Speaker Series

Wednesday 13-May-09 12:00 PM to 1:30 PM EDT

Speaker Geoffrey A. Frost, Bondurant, Mixson & Elmore, LLP and Erin Corbin Meszaros, Bryan Cave Powell Goldstein

Biography

Geoffrey A. Frost

Geoff Frost is responsible for coordinating the firm�s business and professional development functions. Some of the tasks that he performs include, developing individual business plans, graphic design, attorney training, research, public relations and updating the firm�s Website.

Geoff�s prior experience include six years in the marketing department at an AmLaw 200 firm in Atlanta and four years of running the marketing department for the Eglin Air Force Base Regional Hospital.

Geoff graduated magna cum laude from Georgia State University with a B.B.A in Marketing. He is a member of the National Legal Marketing Association and past program chair of the Atlanta Legal Marketing City Group.

Erin Corbin Meszaros

Erin Meszaros serves as the Chief Marketing Officer of Business Development and Client Relations where she is an integral part of the implementation of the Firm's marketing strategies, public relations efforts, advertising and client relations programs. Ms. Meszaros is responsible for the success of numerous marketing initiatives including, implementing and executing a business development program for the firm, initiating and completing the firm's re-branding campaign, conducting an in-depth client relations coaching program for the firm's partners and creating a unique CRM database course which effectively increased firm-wide usage.

In addition, Ms. Meszaros provides individual attorney business development coaching which helps integrate and align their initiatives with the firm's overall business development plan. She also provides guidance and support at the practice group and firm-wide levels to ensure the firm's strategic goals are being met. A few examples of Ms. Meszaros' previous projects include broadcasting a live, national mock trial demonstration on electronic signatures, creating an email and "drip" marketing campaign and implementing various professional development training courses.

Ms. Meszaros joined Powell Goldstein from Lord, Bissell & Brook LLP. Prior to joining the legal marketing industry, Ms. Meszaros managed the development of a 166 unit condominium complex in Pigeon Forge, Tennessee.

Ms. Meszaros was honored by Atlanta Woman magazine as a 2008 Top 25 Professional Women to Watch. Additionally, Ms. Meszaros and her team have won several awards for the success of their strategic plan initiatives. In 2006, the team won 1st Place at the Southeastern Legal Marketing Association Conference for Business Development Initiatives. In 2007, they received an honorable mention by PR News Legal PR for their electronic client newsletter and 2nd Place at the International Legal Marketing Association Conference for InterAction Training.